Joy To The Whisky

Blood, sweat, and tears will take you there – but the joy will take you further. A powerful concept and new campaign from Johnnie Walker that recently launched, showing us that achieving joy is easier than one may think.

Earlier this month, notable names from entertainment, sports, and business met at The Explorer’s Club in NYC and shared their favorite stories of how joy has fueled their personal success and progress during a unique panel discussion hosted by Johnnie Walker. The panel included Michael Strahan, pro football Hall of Famer and Live! With Kelly and Michael co-host, Doug Ellin, screenwriter and creator of the HBO television series and feature film Entourage, Eva Håkansson, inventor and world’s fastest female motorcyclist, and Dr. Matt Killingsworth, leading psychologist and happiness expert.

Panelists revealed personal anecdotes and proven research about how happiness makes success more likely, and celebrated Johnnie Walker’s “Joy Will Take You Further” global campaign launch.

 

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 PHOTO CREDIT: Getty, Craig Barritt

Dr. Matt Killingsworth shared: “When a lot of us climb that ladder to success, what we find at the end is another ladder. Happiness isn’t just an outcome. It can actually be an input and there’s a large and growing body of evidence that the happier you are, the more likely you are to be successful in the first place.”

The Joy Will Take You Further event also saw the premiere of a new experiment developed in partnership with Dr. Killingsworth called “Can Joy Improve Performance?” which showed how golfers could boost the accuracy of their shots when positively rather than negatively primed by their coach. The results? 100% of participants showed increased accuracy when positively primed, the accuracy increasing by 45% on average.  Check out the video here.

Michael Strahan championed the impact that happiness has had on his progress: If your starting point is happiness, there is no limit to what you can achieve. The turning point in my career was adopting a more positive outlook and reconnecting with the enjoyment of genuinely ‘playing’ the game. Making that decision gave me a new impetus and new energy.”

Eva Håkansson, focused on how failure or setbacks can push you ahead: “The path to success is never straight. It never has been it never will be. But you have to realize if you don’t make any mistakes, if you never fall you’re probably not doing anything at all. You’re certainly not doing anything new and you’re certainly not doing anything creative. But out of every mistake you make you learn something which is satisfying in itself.”

Doug Ellin referenced an early, negative experience on one of his sets. He recalls “I didn’t feel a real passion for it or a real love for it and going to set every day was a real chore. When you find something like Entourage that’s really great it’s a whole different experience.”

 

 

THE GANGS ALL HERE

The gang’s all here: cocktails created using the many amazing labels from Johnnie Walker

 

One of my favorite cocktails from the night was the Johnnie Walker Select Casks Old Fashioned:

Johnnie Walker Select Casks - Rye Cask Finish Old Fashioned

 PHOTO CREDIT: Getty, Craig Barritt

Ingredients:

1.5 oz Johnnie Walker™ Select Casks – Rye Cask Finish

2 dashes Angostura Bitters

1 sugar cube

1 orange Twist

Preparation:

  1. Place sugar cube in a rocks glass and soak with a few dashes of Angostura Bitters
  2. Using a muddler, press down the sugar cube and dissolve in the bitters
  3. Pour Johnnie Walker Select Casks – Rye Cask Finish into the glass with ice.
  4. Garnish with an orange twist

 

Keep walking The Joy will take you further

Joy will take you further: Keep Walking

 

 

The Explorers Club

Standing in the doorway where so many great explorers stood we must keep walking to pursue adventure and joy of the journey!

 

 

explorers club

Scotch. Adventure. Joy. More scotch. All these things found at The Explorers Club.

 

 

Follow along on the adventure and create your joy:  #joynomics #JoyWillTakeYouFurther

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The Apple of My Eye {and your glass}

Skip the chocolates on February 14th, and cue the cocktails. These recipes use Crown Royal’s Regal Apple Whisky, mmmm. Get mixing (and mingling), and if you don’t have a valentine yet, then don’t worry, just get drinking — these drinks are the only thing you really need.

XOXO

Your Foodie Finder {aka cocktail cupid}

Country Music Artists Pack Crown Royal Care Packages For Troops During The CMA After-Party

Crownberry Apple

1.5oz Crown Royal Regal Apple

4oz Cranberry Juice

Serve in a rocks glass over ice and garnish with apple wedge

 

Country Music Artists Pack Crown Royal Care Packages For Troops During The CMA After-Party

The Apple Picker

1.5oz Crown Royal Regal Apple

4oz Lemon-Lime Soda

Lime wedge to garnish

Serve in a tall glass over ice.


 

 

Think Spring, drink Spring with Dickel

Spring is finally in the air which means a refreshing seasonal cocktail should be in your cup. These recipes use George Dickel’s un-aged white corn whisky creating a great base for two easy to make cocktails with bright, fresh ingredients.

 

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No. 1 Cooler

1.5 oz. George Dickel No. 1

.75 oz. Lime Juice

.75 oz. Simple Syrup

3 Slices of Cucumbers

6 Mint leaves

Pinch of Salt

Preparation

Add mint, lime, Dickel No. 1, salt and simple syrup to cocktail shaker and muddle.

Pour over ice and garnish with cucumber slices.

 

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Tennessee Roots

1.3 oz. George Dickel No. 1

.3 oz. Fresh Squeezed Lemon Juice

.3 oz. Simple Syrup

.3 oz. Pineapple Juice

1 oz. Ginger Beer

1 Lemon Wheel

INGREDIENTS

  1. 1.25 oz. George Dickel No. 1® Whisky
  2. 0.33 oz. lemon juice
  3. 0.33 oz. simple syrup
  4. 0.33 oz. pineapple juice
  5. 1 oz. ginger beer

PREPARATION

  1. Combine all but ginger beer in
    cocktail shaker.
  2. Shake and strain over ice.
  3. Top with ginger beer.

GLASSWARE

Rocks Glass

GARNISH

Lemon wheel

– See more at: http://www.georgedickel.com/drinkrecipes.aspx#!tennessee-roots

INGREDIENTS

  1. 1.25 oz. George Dickel No. 1® Whisky
  2. 0.33 oz. lemon juice
  3. 0.33 oz. simple syrup
  4. 0.33 oz. pineapple juice
  5. 1 oz. ginger beer

PREPARATION

  1. Combine all but ginger beer in
    cocktail shaker.
  2. Shake and strain over ice.
  3. Top with ginger beer.

GLASSWARE

Rocks Glass

GARNISH

Lemon wheel

– See more at: http://www.georgedickel.com/drinkrecipes.aspx#!tennessee-roots

INGREDIENTS

  1. 1.25 oz. George Dickel No. 1® Whisky
  2. 0.33 oz. lemon juice
  3. 0.33 oz. simple syrup
  4. 0.33 oz. pineapple juice
  5. 1 oz. ginger beer

PREPARATION

  1. Combine all but ginger beer in
    cocktail shaker.
  2. Shake and strain over ice.
  3. Top with ginger beer.

GLASSWARE

Rocks Glass

GARNISH

Lemon wheel

– See more at: http://www.georgedickel.com/drinkrecipes.aspx#!tennessee-roots

Combine all but ginger beer in
cocktail shaker.

Preparation

Combine all by ginger beer in cocktail shaker.

Shake and strain over ice.

Top with ginger beer.

Garnish: Lemon peel