Blood, sweat, and tears will take you there – but the joy will take you further. A powerful concept and new campaign from Johnnie Walker that recently launched, showing us that achieving joy is easier than one may think.
Earlier this month, notable names from entertainment, sports, and business met at The Explorer’s Club in NYC and shared their favorite stories of how joy has fueled their personal success and progress during a unique panel discussion hosted by Johnnie Walker. The panel included Michael Strahan, pro football Hall of Famer and Live! With Kelly and Michael co-host, Doug Ellin, screenwriter and creator of the HBO television series and feature film Entourage, Eva Håkansson, inventor and world’s fastest female motorcyclist, and Dr. Matt Killingsworth, leading psychologist and happiness expert.
Panelists revealed personal anecdotes and proven research about how happiness makes success more likely, and celebrated Johnnie Walker’s “Joy Will Take You Further” global campaign launch.
Dr. Matt Killingsworth shared: “When a lot of us climb that ladder to success, what we find at the end is another ladder. Happiness isn’t just an outcome. It can actually be an input and there’s a large and growing body of evidence that the happier you are, the more likely you are to be successful in the first place.”
The Joy Will Take You Further event also saw the premiere of a new experiment developed in partnership with Dr. Killingsworth called “Can Joy Improve Performance?” which showed how golfers could boost the accuracy of their shots when positively rather than negatively primed by their coach. The results? 100% of participants showed increased accuracy when positively primed, the accuracy increasing by 45% on average. Check out the video here.
Michael Strahan championed the impact that happiness has had on his progress: “If your starting point is happiness, there is no limit to what you can achieve. The turning point in my career was adopting a more positive outlook and reconnecting with the enjoyment of genuinely ‘playing’ the game. Making that decision gave me a new impetus and new energy.”
Eva Håkansson, focused on how failure or setbacks can push you ahead: “The path to success is never straight. It never has been it never will be. But you have to realize if you don’t make any mistakes, if you never fall you’re probably not doing anything at all. You’re certainly not doing anything new and you’re certainly not doing anything creative. But out of every mistake you make you learn something which is satisfying in itself.”
Doug Ellin referenced an early, negative experience on one of his sets. He recalls “I didn’t feel a real passion for it or a real love for it and going to set every day was a real chore. When you find something like Entourage that’s really great it’s a whole different experience.”
One of my favorite cocktails from the night was the Johnnie Walker Select Casks Old Fashioned:
1.5 oz Johnnie Walker™ Select Casks – Rye Cask Finish
2 dashes Angostura Bitters
1 sugar cube
1 orange Twist
- Place sugar cube in a rocks glass and soak with a few dashes of Angostura Bitters
- Using a muddler, press down the sugar cube and dissolve in the bitters
- Pour Johnnie Walker Select Casks – Rye Cask Finish into the glass with ice.
- Garnish with an orange twist
Follow along on the adventure and create your joy: #joynomics #JoyWillTakeYouFurther